Writing about your work is important, because a good introduction will set people on the path to gaining pleasure from the work, without you having to say too much about it. Hold some information back of course. No need to over-share.

Words That Sell

  • Prospect’s Name
  • Understand
  • Money
  • Right
  • Deserve
  • Proven
  • Safety
  • Results
  • Happy
  • Health
  • Save
  • Truth
  • Trust
  • Easy
  • New
  • Comfort
  • Value
  • Guarantee
  • Love
  • Proud
  • Fun
  • Discovery
  • Profit
  • Vital
  • You
  • Security
  • Advantage
  • Positive
  • Benefits

Words That Un-Sell

  • Deal
  • Lose
  • Sold
  • Obligation
  • Cost
  • Hurt
  • Price
  • Liable
  • Pay
  • Buy
  • Decision
  • Fail
  • Contract
  • Death
  • Hard
  • Liability
  • Sign
  • Bad
  • Difficult
  • Failure
  • Try
  • Sell
  • Worry
  • Loss

Three Question Close

  1. “Can you see where this would save you money?”
  2. “Are you interested in saving money?”
  3. “If you were ever going to start saving money, when to you think would be the best time to start?”